Publicis Groupe wins $200 million World Fitness account with bespoke device

Health club operator and franchisor Earth Physical fitness has selected a bespoke device inside of Publicis Groupe as its integrated agency of record in the U.S., the organization stated Wednesday. 

The new device, identified as Crew Raise, will go over marketing and advertising tactic, knowledge and analytics, media preparing and shopping for, innovative and manufacturer partnerships. It is the first time Planet Health has consolidated its nationwide and neighborhood purchasing accounts, which earlier lived throughout 16 agencies, into one particular staff. 

Comvergence estimates the Earth Fitness account at $200 million in billings, and the company options to shell out an

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