Khaled Rabadi has some strong thoughts. He’s a health practitioner at the Grand Forks Clinic, a assortment of suppliers with specialties in nephrology, podiatry dermatology and additional that is been at 44th Avenue South (however the business web-site promises a new facility this summertime).

Rabadi is pissed off that Sanford Wellbeing is opening its individual new clinic in Grand Forks — with familiar small business name.

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“I figured out late past 7 days that Sanford Well being designs to phone its new site ‘Grand Forks Clinic,’” Rabadi wrote in a Fb publish late previous month, because shared much more than 100 times and carrying dozens of remarks. “That’s suitable. Sanford Well being is working with our identify. We requested Sanford politely not to use our title to avoid confusion, but they refused.”

That new facility, Sanford Health and fitness Grand Forks Clinic, is welcoming people now on 47th Avenue South. It’s a $12 million expense with a vast array of solutions — established ideal following to a quickly-to-appear senior residing campus by Edgewood Healthcare.

Rabadi’s Fb post argues that this is all clear-cut and simple. Condition data present the trade identify was registered in late 2018, and Rabadi says it belongs to his clinic. He’s apprehensive clients could get baffled “because Sanford is applying our name.”

“With your assist, our clinic will keep on to thrive,” Rabadi wrote. “We will protect our clinic and we will defend our identify. We will do the job harder than ever to treatment for you and our community.”

But it may be extra complex than that. It’s not distinct that Rabadi can do significantly to halt Sanford, or that Sanford is executing just about anything mistaken.

In an email to the Grand Forks Herald, North Dakota Deputy Secretary of State Jim Silrum stated his place of work would not challenge a different trade name for “Grand Forks Clinic.” But “Grand Forks” is a generic time period, and so is “clinic.” So even even though Sanford Wellbeing appears to be working less than an really similar title — “Sanford Health and fitness Grand Forks Clinic” — Silrum claimed it is not quite the exact.

“We would approve a name that is unique these kinds of as ‘Sanford Health and fitness Grand Forks Clinic’ or ‘Sanford Grand Forks Clinic,’ mainly because of the generic phrases made use of in the trade title that exists ‘Grand Forks Clinic,’ which no one can own with exclusivity,” he claimed.

Rabadi, as a result of an worker at the Grand Forks Clinic, declined to remark.

Sanford officers say it is simply just a make a difference of coincidence — and extensive-operating company coverage — that the clinic carries the same title.

“Sanford names our clinics immediately after exactly where they are found. For case in point, our clinic in Detroit Lakes is referred to as ‘Sanford Health Detroit Lakes Clinic,’” stated Justin Stromme, senior director of Sanford Health and fitness Community, in a assertion emailed by a spokesperson. “Our East Grand Forks locale has been ‘Sanford East Grand Forks Clinic’ due to the fact 2009. Our spot names are reflective of the communities we provide.”

That indicates, for now, Sanford seems to be to be squarely centered on transferring in advance — with the Grand Forks identify in position.

“We sincerely take pleasure in the too much to handle, positive reaction we have gained from Grand Forks citizens since we opened the Sanford Wellbeing Grand Forks Clinic on Aug. 3,” Stromme stated. “We glance ahead to celebrating with the local community at our community ribbon-cutting and open up dwelling on Aug. 26.”